Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American...
by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018,...
Here’s a variation of a question I hear from family business owners: “I hired my beloved cousin…but it’s not working out. What should I do?”...
Here are some additional images from our shoot at Park Florist in Takoma Park, Maryland. [images cols="three"] [image link="#" image="29610"] [image...
The House Ways and Means Committee approved several bills this week that would increase the allowable uses of health savings accounts (HSAs) and...
Tim Huckabee loves to illuminate what's going right — and wrong — at retail flower shops. During his presentation "Smart Selling," on Sunday, July...
Don't you wish you could see the future of your business? Don’t you wish you could look into a crystal ball to know why shoppers abandon their...
The Society of American Florists’ marketing tools make it easy to keep your shop in front of customers — and position florists as...
U.S. Immigration and Customs Enforcement (ICE) agents arrested more than 100 employees at an Ohio gardening and landscaping company on Tuesday. The...
The U.S. Department of Agriculture (USDA) is calling on flower growers to respond soon to the 2017 Census of Agriculture. The deadline to respond...
On May 19th, all eyes will be on Windsor Castle for Prince Harry’s royal wedding to Meghan Markle, and one floral design studio is capitalizing on...
A White House effort to cut previously enacted spending, including that from the Omnibus spending bill signed by President Trump on March 23, has...
So get ready here (we) come. The Society of American Florists’ 1-Day Profit Blast heads to Detroit, the historic heart of America’s automotive...
Kevin Keser has a message for florists who write off Administrative Professionals Week (APW) as a non-event: Don’t give up — there are plenty of...
Thanks to all SAF members who took time from their schedules to attend SAF’s Congressional Action Days this week. As Kate Penn noted yesterday in an...