With its typically slow sales, the summer can be a stressful season— but many florists say it doesn’t have to be. If you plan for the slowdown, it...
Navigate Lower Sales and Higher Costs This Holiday Season
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...
Proven Profit Boosters for the Holiday
Dreaming of a profitable Christmas but feeling uncertain about pulling it off? In the September/October issue of Floral Management, contributing...
Holiday Prep: Don’t Overstuff the Staffing Schedule
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to...
Holiday Prep: 5 Hacks to Pump Up Sales
Holiday spending is expected to hit record levels this year — up as much as 4% over last year, the National...
Holiday Prep: 3 Ideas for Holiday Gift Sales
The holiday shopping season officially kicked off last week, and consumers are ready to loosen their purse strings, according to market researchers....
Florists Rally for December Sales After a Sluggish November
Florists — many of whom saw sluggish fall holiday sales — are strategizing to give December holiday sales a boost. In a survey by the Society of...
Track and Prep ‘Tricked’ Tulips from Field to Vase
The tulips in your cooler may have been tricked. In the wild, these blossoms are among spring’s heralds, popping from the recently thawed ground and...
SAF Will Help You Learn, Grow and Connect in 2023
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do...
2022 in Review: SAF Led in Industry Advocacy, Education and Connections
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of...
Florists Strategize to Boost December Sales After a Slow Thanksgiving
On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’...
Streamline Holiday Marketing with SAF’s Social Media Calendar
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption...
Leverage Black Friday, Small Business Saturday for Promo Ideas
Black Friday and Small Business Saturday is next week, giving retail florists an opportunity to push the “shop local” message, get customers...
Right-Price Flowers to Alleviate Consumers’ Recession Jitters
No retail florist wants to hear that consumers are spending less leading into the holidays, but a consumer confidence poll arrived in September like...
Encourage Small Business Saturday Sales
Saturday, Nov. 26, is Small Business Saturday — a day for consumers to celebrate and support small businesses and all they do for their communities....