One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American...
Mother’s Day 2019 has the potential to be a major retail event, according to predictions from national companies in the floral...
A woman credited with helping to lay the foundation for an independent Wholesale Florist & Florist Supplier Association died last month after a...
With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you...
Three weeks after teams of ambassadors representing the Society of American Florists stormed the west coast in a vintage VW Bus (“The Flower Power...
A popular sock company that disparaged the gift of flowers in a Valentine’s Day email has a message for the floral industry: “We hope you can...
The world's largest software maker and magazine and news editors promoting food gifts are among the companies making disparaging remarks about...
When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last...
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry...
When Tim Noble took over as president of Hortica at the beginning of the year, it marked a significant change in company leadership. He succeeded...
Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming...
When Americans who observe Easter celebrate this weekend, one group is expected to be especially enthusiastic: Those under 35. That’s according to...
Earlier this month, a team of ambassadors representing the Society of American Florists trekked through the Pacific Northwest in a vintage-style van...
A Dallas flower shop has earned national attention for playing along in a silly and, well, rather buttery prom promotion. Cheddars Scratch Kitchen,...
Weeks after dozens of growers, wholesalers, suppliers and retailers traveled to Washington, D.C., for the Society of American Florists’...