Making business connections and soaking in educational sessions are the top factors driving floral professionals to the Society of American...
Judge PFCI Auditions at the AIFD National Symposium
Ever wish you could be a judge on a show like “American Idol” or “The Voice”? Well, while it’s not a singing competition, you can be a judge for the...
Florists Prep for Packed Day of Education in Kansas City
The city best known for barbecue, jazz, fountains, the Chiefs and the Royals is the next stop for the Society of American Florists’ 1-Day Profit...
Executive Order Builds Momentum for Streamlined Biotech Regulations
President Trump signed an executive order this week in Iowa intended to streamline the regulatory process for genetically engineered agriculture....
Spring Holiday Roundup: Women’s Day, APW, Easter/Passover Returns
Mother’s Day was a strong holiday for the industry — with 62 percent of respondents to a Society of American Florists survey of retailers...
Florida Florists Turn Surplus Flowers into Love
Exactly three years ago — on June 12, 2016 — a gunman opened fire in a gay nightclub, Pulse, in Orlando, Florida, killing 49 people and injuring 68...
FTD Files for Bankruptcy Protection, Announces Plans to Sell Non-Floral Brands
FTD this week announced that it has filed for chapter 11 bankruptcy protection and entered into a purchase agreement with Nexus Capital Management...
How to ‘Hire Smarter’ and Build a Stable Staff
Pop quiz: Think about the last employee to resign from your store — or, maybe, more realistically, the last person to just never show up. Do you...
First-Timers: ‘Just Book It and Go’ to SAF Amelia Island 2019
Sharing ideas and learning ways to improve your business are the best reasons to attend SAF Amelia Island 2019, according to last year’s first-time...
Nearly a Third of Americans Bought Mother’s Day Flowers
Flowers remained a sought-after gift choice among consumers this Mother’s Day — and proved especially popular among adults aged 54 and younger,...
Memorial Day Flowers Foundation Expands Presence to Dozens of Cemeteries
Marc Robinson has a few favorite memories from Memorial Day this year. Among them: Meeting two women who became friends through TAPS, a support...
Excitement Grows for SAF Amelia Island 2019
School’s just about out for summer, and many floral professionals have their eyes on September for four days of world-class business education,...
HR Pro Dishes Onboarding Advice
In a tight labor market — when employees have plenty of options — the first impression you make on new team members has never been more important....
SEO Pro Dishes Tips on Mother’s Day Best Practices
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to...
Consumer Survey Points to Steady Preferences and Buying Habits on Valentine’s Day
Steady as she goes. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research...