Experts on the principles and elements of floral design, event management, floral photography, and flower farming are among the seven professionals...
The Society of American Florists will honor eight floral industry leaders who give back to the industry, their local communities and organizations...
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the...
With the 2019 Petal It Forward date set for Wednesday, Oct. 23, now is the time for industry members to start laying the groundwork for their local...
What does Lane DeVries, president and CEO of The Sun Valley Group, have in common with Elizabeth Taylor, Freddie Mercury, Michelle Obama and Julia...
A new festival planned for next year in the Big Apple aims to do for flowers what New York Fashion week has done for fashion: elevate, inspire — and...
A fourth-generation florist and industry educator is shedding light on all of the work (and joy) that goes into breeding, growing, designing and...
Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright...
Have you ever devoted hours to crafting the perfect boutonniere, only to see it crumble on a suit jacket because it wasn’t attached correctly? "I...
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to...
Making business connections and soaking in educational sessions are the top factors driving floral professionals to the Society of American...
Ever wish you could be a judge on a show like “American Idol” or “The Voice”? Well, while it’s not a singing competition, you can be a judge for the...
The city best known for barbecue, jazz, fountains, the Chiefs and the Royals is the next stop for the Society of American Florists’ 1-Day Profit...
President Trump signed an executive order this week in Iowa intended to streamline the regulatory process for genetically engineered agriculture....
Mother’s Day was a strong holiday for the industry — with 62 percent of respondents to a Society of American Florists survey of retailers...