Well, that was wicked fun. (Sorry. Can’t help ourselves!) On Sunday, 168 floral industry members from 20 states plus Washington, D.C., and Canada...
In Lighthearted April Fools’ Video, Google Highlights Flowers
OK, Google. That was pretty funny. In a lighthearted, two-minute video that almost fooled us, Google “promoted” what it termed new technology:...
Breeders Show Off New Product at California Spring Trials
Participants visit PanAmerican Seed during the California Spring Trials. You can find more information on the event, along with photos and video...
Floral Industry Associations Collaborate to Collect, Disseminate Data
Leaders of several national associations met on March 13, 2019, at the headquarters of the Society of American Florists in Alexandria, Virginia, to...
Remind Consumers and Your Sales Staff about Lilies and Cats
The Society of American Florists loves lilies and cats, but the two don't mix. As you may know (and your customers may not), several types of lilies...
FTD Executive Calls Headlines on Company’s Finances ‘Distortions’ of the Facts
FTD’s announcements last week that the company saw “lower than expected” results on Valentine’s Day and failed to meet its overall “financial...
Conquer Your Finance Fears at Profit Blast
If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway...
In Boston, Learn Simple Strategies for Extraordinary Customer Service
How many times have you walked into a store and immediately heard, “Can I help you find something?” Unless you were in a huge hurry, chances are you...
NY Florist to Stage ‘Little Shop of Horrors’
To celebrate its 125th anniversary, an Ithaca, New York retail florist will transform into Mushnik’s Flower Shop, the setting of a famous rock...
SAF Leaders Talk Industry Issues with Influential Congressman
Last week, members of the Society of American Florists executive team got valuable face time with an influential member of Congress. While in...
Profit Blast Speaker Shares Social Media Strategies for Prom
When you were in high school, chances are you planned your prom look by reading Seventeen magazine or heading to the mall. Not so with...
Dozens Gather in Washington to Lobby for Key Industry Issues
When Karen Fountain, AAF, of Flowers ‘n’ Ferns stepped into the office of Sen. Tim Kaine (D-Virginia) on the morning of Tuesday, March 12, she was...
Seven Tips to Promote Flowers in April for Stress Awareness Month
Stress Awareness Month, observed annually every April, launched in 1992 by the Health Resource Network, a non-profit health education...
Last Call for SAF 2019 Awards
Has your company been in business since 1919? Are you active in your community and the floral industry? Do you know someone who has made a...
Dozens of Commercial Radio Scripts, Perfect for Spring Holiday Promos
Clocks will be reset this weekend and the official start of spring is just two weeks away. You know what that means: It’s time to get your spring...