While some florists may feel pressure to provide the perfect arrangement to honor the deceased, Patience Pickner, AAF, AIFD, PFCI, owner and...
The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this...
Last month FTD and From You Flowers, a large floral ecommerce company, announced a merger — a business move that was considered years earlier but...
Need help drumming up business this summer? The Society of American Florists’ Floral Education Hub has resources to help, including courses on...
Chances are you already have a business website and spend time on social media. But do you know how to boost search engine optimization (SEO) and...
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University —...
By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends....
Summer is in full swing — don’t forget to remind customers to make flowers part of their summertime fun. The Society of American Florists has social...
For most florists, June 1 marked the beginning of six straight months of non-holiday sales levels. Having too many employees during this period can...
Need an antidote for slower summer sales? Lean on the “experience economy”. Projected to be worth $12 billion in 2023, experience economy consumers...
A one-day investment can equal lasting results for your business all year-round—that’s what happened for Amber Micciche of Main Street Flower Market...
Can you start with a dream for your business, and then work backwards, step by step to achieve it? Bart David specializes in helping business owners...
It’s not easy being green — but new consumer research suggests it’s worth the effort for florists. A recently...