British consumers proactively looking for a cure to this year’s bout of winter blues received a hot tip from the Metro publication: Buy flowers....
House Takes Much-Awaited First Steps on Immigration Reform
Key lawmakers in Washington, D.C., are working to advance solutions to some of the most significant challenges floral industry professionals face in...
5 Marketing Lessons from Petal It Forward to Build Year-End Sales
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams...
Botanica Styles Medal of Honor Convention
On Saturday, October 26, 950 people gathered at the JW Marriott in downtown Tampa, Florida for the Congressional Medal of Honor Convention....
How Do the New Overtime Rules Affect Your Business?
The Department of Labor (DOL) has issued new rules that, effective January 1, 2020, will increase the minimum salary that employers must pay...
National Retail Federation Predicts Slight Holiday Sales Growth
A national group says retailers should plan for a good holiday season — not a blow-out — with sales during November and December increasing by 3.8...
Illinois Adopts Wage History Law
An Illinois state law banning employers from asking job candidates about their salary history went into effect this month. The law, H.B. 834, also...
Amid Power Outages in California, Floral Pros Work to Keep Flowers Cold
Recent power outages in Northern and Central California created frustration, worry — and a run on disaster-related supplies such as generators. For...
One Week to Go! 48 States Plan to Petal It Forward on October 23
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their...
Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
Where Will You Petal It Forward on Oct. 23?
One of the best ways to prepare for Petal It Forward is to strategically select the location and time for your event. Start by scouting locations...
One Month to Go to Petal it Forward
Every year Petal It Forward participants reap the rewards of giving out flowers. And, those rewards not only include seeing the joy that flowers...
Petal It Forward: Have You Ordered Your Flower Cards?
Make it easy for the recipients of your Petal It Forward bouquets to share their experiences and promote your shop using cards or stickers printed...
Colombian President Emphasizes Floral Industry Growth, Importance
A healthy rate of growth in the Colombian floriculture industry over recent years helped to foster an upbeat, lively mood at the international trade...
USDA Announces Funding for Specialty Crops Research
The U.S. Department of Agriculture signaled its support for a program aimed at protecting specialty crop growers — including those in the floral...