Last week, the House Ways and Means Committee met to revive dialogue on how to pay for the long-awaited federal infrastructure bill. The Society of...
60 Percent of Florists Saw December Holiday Sales Rise
A strong economy, good weather and healthy consumer spending on events and parties led to a positive December holiday season for florists. Sixty...
SAFPAC Party Brings Trends, Pop-Ups, Expert Insight
This year’s SAFPAC Party on March 9 during SAF’s 40th annual Congressional Action Days will be a pep rally ahead of industry members’ visits with...
4 Quick Tech Fixes for a Smooth Valentine’s Day
Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of:...
CAD First Timers Make Connections in D.C.
For many, the Society of American Florists’ Congressional Action Days (CAD) is the ideal way to connect with lawmakers and industry colleagues. SAF...
Australian Flower Exports Continue Despite Wildfires
While Australian flower growers have suffered devastating losses from wildfires, so far there’s been little impact on the export market. Cooler...
Veteran Lobbyist to Talk Presidential Politics at CAD
As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election...
Florists Lament Soaring Helium Costs
Helium-filled balloons have long been a reliable source of profit for many florists — a popular, affordable add-on, especially around major holidays...
Prominent Advice Column Addresses ‘Flowers in a Box’
Earlier this month, a woman reached out to a prominent advice columnist asking how to delicately suggest he use a real, local florist for future...
Easy Social Media Tips to Drive a Strong 2020
The new year is a great time to make smart(er) decisions with your social media strategy. In the January issue of Floral Management, Jackie Levine,...
Five Ways to Drum Up Women’s Day Sales
Valentine's Day, understandably, is the current focus of industry professionals worldwide. But business must go on after February 14. And in just a...
SAF 2020 Awards Season Underway: Time to Nominate Yourself – or a Colleague
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of...
3 Ways to Drive Early Valentine’s Day Orders and Deliveries
Valentine’s Day falls on a Friday this year and it also coincides with a holiday weekend. That’s a tough combination for retail florists, admits...
Bye-Bye Sweet Scents. Hello, Earthy, Edgy Candles
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer...
Lawmakers Commit to Producing Key Industry Report in 2020
Congress recently agreed to produce a key report in 2020 that provides vital information on trends and sales opportunities to the floral industry....