As your team gears up for Valentine’s Day, remember: Messaging is everything. Prep your team by practicing three language tweaks that will help you...
Florists Split on Valentine’s Day Sales Expectations
Florists are approaching Valentine’s Day this year with a healthy measure of caution when it comes to sales expectations — along with planned...
The Heat Is On: Social Messages to Drive Holiday Orders
The time to drive Valentine’s Day orders is… now! The Society of American Florists has new social media messages to help you nudge customers,...
SAF Asks Publications, Companies to Ditch Negative Ads
In the run-up to Valentine’s Day, news publications and companies are using negative ads and references to disparage floral gifts — and the Society...
New Impatiens Star in Grammy Décor
The Grammy Awards may have highlighted music’s biggest stars on Sunday — but a new line of impatiens also grabbed the (décor) spotlight. Chicago...
House Committee Takes Up Long-Awaited Infrastructure Bill
Last week, the House Ways and Means Committee met to revive dialogue on how to pay for the long-awaited federal infrastructure bill. The Society of...
60 Percent of Florists Saw December Holiday Sales Rise
A strong economy, good weather and healthy consumer spending on events and parties led to a positive December holiday season for florists. Sixty...
SAFPAC Party Brings Trends, Pop-Ups, Expert Insight
This year’s SAFPAC Party on March 9 during SAF’s 40th annual Congressional Action Days will be a pep rally ahead of industry members’ visits with...
4 Quick Tech Fixes for a Smooth Valentine’s Day
Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of:...
CAD First Timers Make Connections in D.C.
For many, the Society of American Florists’ Congressional Action Days (CAD) is the ideal way to connect with lawmakers and industry colleagues. SAF...
Australian Flower Exports Continue Despite Wildfires
While Australian flower growers have suffered devastating losses from wildfires, so far there’s been little impact on the export market. Cooler...
Veteran Lobbyist to Talk Presidential Politics at CAD
As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election...
Florists Lament Soaring Helium Costs
Helium-filled balloons have long been a reliable source of profit for many florists — a popular, affordable add-on, especially around major holidays...
Prominent Advice Column Addresses ‘Flowers in a Box’
Earlier this month, a woman reached out to a prominent advice columnist asking how to delicately suggest he use a real, local florist for future...
Easy Social Media Tips to Drive a Strong 2020
The new year is a great time to make smart(er) decisions with your social media strategy. In the January issue of Floral Management, Jackie Levine,...