In a year shaped by continued economic uncertainty, shifting trade and regulatory pressures, and rapid change across the floral marketplace, the...
2025 in Review: SAF’s Big Wins
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Floral Industry News
SAF Flags Missing Content in AP Sustainability Story
SAF responded to this Associated Press feature by sharing up-to-date insights on certified farms, carbon footprint research and industry-wide...
Feelings at Work? Yep. EQ Has the Answer
A designer storms out of the back room, frustrated that her ideas for a wedding installation were dismissed by a co-worker. Minutes later, a...
From Slow Sales to Seasonal Saves, Florists Get Creative
Soft Thanksgiving sales, financial insecurity and stiff competition with nonfloral retailers are dampening florists’ expectations for December...
Pantone’s Peaceful White Gets a Not-So-Quiet Reception
Rose Hill Flowers in Nashville, Tennessee shared this all-white centerpiece following Pantone's announcement of Cloud Dancer. All is calm. All...
Keep Holiday Cash Flowing into the New Year
The holidays bring a welcome revenue surge — but what happens when the tinsel settles and January arrives? “For most florists, the calendar...
5 Ways Seed Your Future is Growing Interest in Floral Careers
Teachers who participated in the 2024 Seed to STEM immersive program learned about floral design at the wholesaler Kennicott Brothers Company in...
Don’t Let Holiday Jobs Drain Your Time and Budget
A selection of Christmas trees designed by McNamara Florist for its commercial clients. Owner Toomie Farris, AAF, AIFD, says commercial installs are...
Shape Future Leaders Who ‘Think Like an Owner’
Young floral professionals collaborate during SAF’s Next Gen LIVE! conference this year in Dallas. Next year’s event in Raleigh, Feb. 22-24, offers...
Holiday Campaign Honors the Power of Small Gestures
Teleflora’s holiday campaign honors the caregivers whose small acts of compassion bring comfort and hope to children facing critical illnesses, with...
Turn Festive Fun into Serious Holiday Profits
A DIY wreath bar — stocked with evergreens, ribbons and ornaments — turns holiday shoppers into creators while driving revenue for California...
Leverage Smart Promotions to Win ‘Price Conscious’ Holiday Shoppers
Retail florists heading into the 2025 holiday season face a budget-conscious consumer base with high expectations, time constraints and more gift...
SAF, IFPA Urge Tariff Exemption for All Cut Flowers
https://open.spotify.com/episode/5I07xl3q1VVGsXb9OyMs5g?si=WvWo6e15QGWoYMBn7Y9jCA The Society of American Florists and the International Fresh...
Ecuadorian Flowers Poised for Tariff Relief
Ecuadorian roses and other floral products are poised for tariff relief following successful negotiations announced by the White House — welcome...
Executive Order Could Open Door to Duty-Free Flowers
Listen to this story A new executive order opened the door to possibilities that could ease levies on certain...