A group of associated flower shops in Pennsylvania and Ohio came together for the tenth time earlier this month to collect hundreds of pounds of...
Looking for a lighter headline to share on your social media pages? A buzzed about new book by a pair of scientists argues that friendliness is the...
When SAF’s Reinvention Summit kicks off July 27, it will include more than 15 targeted sessions, including keynote addresses, panel debriefs,...
When a senior citizen started using the parking lot of Banner Flower House in Kokomo, Indiana, as an impromptu dance floor on his morning walks, the...
Studley’s Flower Gardens, a longtime member of the Society of American Florists, currently appears on the Google Ads homepage, providing an...
With COVID-19 cases on the rise in some areas of the country, already high anxiety levels are inching up even more. That means it’s a good time to...
Five months into the pandemic, business owners face new hurdles as the threat of the virus remains constant, and local, state and national leaders...
The Society of American Florists is extending the deadline for coveted industry awards this year to Spring 2021, giving floral community members...
When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you...
If you’ve succeeded in securing a Payment Protection Program loan, maybe you’ve heard that the rules for getting that loan forgiven, so you do not...
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play...
From the first days of the pandemic, Tim Farrell, AIFD, AAF, PFCI, of Farrell’s Florist in Drexel Hill, Pennsylvania, has been making vases of...
Fortune favors the proactive. “People won’t buy something if they don’t know it exists,” said Jennifer Barnard, the fourth-generation owner of...
In late April, weeks into quarantine, when the world at large wrestled with feelings of angst and fatigue, Cara Lard had an idea to bring some...
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring...