In “The Big Flower Fight,” Netflix’s international floral design competition, teams face off in a series of challenges, creating elaborate...
Amid Crisis, D.C. Floral Family Says: ‘Our Business Still is Rooted in People’
Five months into the pandemic, business owners face new hurdles as the threat of the virus remains constant, and local, state and national leaders...
2 Ways to Promote New Practices, Services
With COVID-19 cases on the rise in some areas of the country, already high anxiety levels are inching up even more. That means it’s a good time to...
New Hampshire Florist Featured in Google Ad
Studley’s Flower Gardens, a longtime member of the Society of American Florists, currently appears on the Google Ads homepage, providing an...
Head of H-E-B Floral Division to Share Team-Building Strategies
When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you...
Indiana Florist Makes Headlines for ‘Dancing’ Partner
When a senior citizen started using the parking lot of Banner Flower House in Kokomo, Indiana, as an impromptu dance floor on his morning walks, the...
SAF Extends Deadline for Award Applications
The Society of American Florists is extending the deadline for coveted industry awards this year to Spring 2021, giving floral community members...
What’s the Future of Consumer Behavior? A Retail Expert Shares Clues
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play...
Marketing Messages That Sell
Fortune favors the proactive. “People won’t buy something if they don’t know it exists,” said Jennifer Barnard, the fourth-generation owner of...
Montana Florist Shows ‘True Colors’
In late April, weeks into quarantine, when the world at large wrestled with feelings of angst and fatigue, Cara Lard had an idea to bring some...
Pa. Florist Rallies Community to Honor Essential Workers
From the first days of the pandemic, Tim Farrell, AIFD, AAF, PFCI, of Farrell’s Florist in Drexel Hill, Pennsylvania, has been making vases of...
SAF Advocates for Fair USDA Grower Aid Payment Formula
As reported earlier this spring, the Society of American Florists, leading a coalition of other industry trade associations, successfully advocated...
SAF Leaders Offer Preview of Reinvention Summit
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring...
Musicians Fill Storied Spanish Theater with Plants
Looking for some lighthearted, flower-friendly news to share on your social platforms this week? How about a story about a venerable Spanish arts...
How to Grow Your Business with LinkedIn
With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients...