Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several "test brands"...
Right around Thanksgiving, a cheeky meme circulated on social media, announcing the arrival of “the 2020 poinsettias.” (The post featured Audrey II,...
One secret to capitalizing on the houseplant trend for retail florists? Make sure your care-and-handling game is on point. That’s advice from Terril...
Stress has been top-of-mind ever since COVID hit. But you can take another opportunity to highlight the role that flowers play in reducing stress...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Nearly three-quarters of respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent,”...
Easter is right around the corner but there is still time to encourage your customers to hop on over to your shop and pick up flowers! The Society...
In a bid to get more customers in her shop and her name in front of more consumers, Heather Waits, AAF, set out a bucket of plastic Easter eggs...
E-commerce, which has been trending upward for well over a decade, positively exploded in 2020 — growing from a $393 billion to $598 billion...
Finding and keeping employees has never been easy — and the pandemic has only heightened the challenge for floral business owners. In the Mar/April...
Pandemic-driven popularity of flowers and plants, supply chain challenges, recruiting and engaging a reliable workforce—these are just some of the...
Rep. Dan Newhouse (R-Washington), new co-chair of the Congressional Cut Flower Caucus, will speak to SAF Congressional Action Days attendees on...
As sourcing plant material has become more difficult than ever, due to high demand and a stressed supply chain, florists looking to expand their...
Along with “social distancing” and “flattening the curve,” the word “plantfluencer” was a word that entered more Americans’ vocabulary in 2020. As...
As a young professional living in New York City, Eliza Blank struggled to find plants that would survive and thrive in window-lacking, sub-optimal...