Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take...
The Society of American Florists now curates high-quality training, created by the industry's top trainers, teachers, and floral pros in one central...
Disruptions to the Colombian floral supply chain resulting from anti-government demonstrations in May have dissipated, at least for now. But while...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
If a recent gathering of floral industry suppliers is any indication, the floral industry is ready to get back to in-person events. Close to 500...
Congress is one step closer to reinstating duty-free access for Ecuadorian roses. Last week the U.S. Senate passed S. 1260, the U.S. Innovation and...
Brides have been waiting in the wings — and with pandemic restrictions on events easing, experts say this summer’s wedding season could be like no...
How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Plants are big — and they just keep getting bigger — as the pandemic fueled a desire to connect with nature. Make plants a priority during your...
Consumers are ready to up their spending for Father’s Day swag — are you positioning your business to cash in? Gardening is big business this spring...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
How do consumers plan to purchase flowers and plants in the next six months — and what is motivating their behavior? Has the pandemic permanently...
Father’s Day (June 20) is quickly approaching, how are you drawing in customers for this not-so-typical flower-giving holiday? The Society of...
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in...