If you thought attracting and retaining talent was a challenge pre-COVID, brace yourself for recruiting in a post-pandemic world, advises HR expert...
For many retail florists, business is booming. In the race to keep pace with demand, is your customer service lagging? Two seasoned flower shop...
Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect. “I am very excited to have...
Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How...
Five new courses on the Society of American Florists’ new Career Connection learning hub will set up your new hires for success, get inexperienced...
Ellen Ellison, who, along with her husband, Jim, was inducted into SAF’s Floricultural Hall of Fame in 2019, passed away on June 4, 2021. Ellen,...
During the pandemic, retailer Carma White says she relied on SAF’s virtual events and content to keep her business moving forward. So when she saw...
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take...
The Society of American Florists now curates high-quality training, created by the industry's top trainers, teachers, and floral pros in one central...
Disruptions to the Colombian floral supply chain resulting from anti-government demonstrations in May have dissipated, at least for now. But while...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
If a recent gathering of floral industry suppliers is any indication, the floral industry is ready to get back to in-person events. Close to 500...
Congress is one step closer to reinstating duty-free access for Ecuadorian roses. Last week the U.S. Senate passed S. 1260, the U.S. Innovation and...
Brides have been waiting in the wings — and with pandemic restrictions on events easing, experts say this summer’s wedding season could be like no...
How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those...