What makes a houseplant purchaser gravitate to one plant over another? Do consumers care about houseplant containers? Are they buying plants as...
It’s bold. It’s bright. It’s fun. And, it touts the benefits of flowers. “That Flower Feeling” — a marketing campaign created and funded by...
Plan and order well in advance. Communicate throughout the supply chain. Update online inventory. Work with what you have. That was the advice from...
Valentine’s Day is just a few weeks away, and the Society of American Florists has new social media and marketing materials to encourage customers...
Valentine's Day falls on a Monday this year, a slower sales day for what is typically one of the busiest holiday weeks for florists. With two years...
Floral style preferences vary geographically and demographically; still, there are several universal trends in the industry that have come to be in...
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
[mom_video type='vimeo' id='665268788' width='800' height='533'] [gap height="10"]Valentine’s Day is always busy, but this year, February 14 falls...
Houseplants fill shelves at all kinds of retail outlets, from supermarkets to home improvement stores and deep discount centers. Retail florists can...
Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re...
The New Year presents the opportunity to grow from past mistakes and push yourself with new goals. What better goal for your business than to...
Now that the trees and wreaths have come down and the New Year’s confetti has been swept away, it’s time to jump on Valentine’s Day prep. This year,...
Millennials and Gen Z usually take the spotlight as the market segment that’s driving houseplant sales. While this group is definitely interested in...
Saturday saw the return of floats elaborately decorated with an abundance of flowers as they traveled down Colorado Boulevard in Pasadena,...