Wish you could read your employees’ minds, and that they could read yours, too? From new hires to veterans, employees need to know what is expected...
As millions of refugees flee her homeland of Ukraine, florist Victoria Clausen designed 560 bouquets of blue and yellow flowers to sell around the...
Employers need to rethink the hiring process given the difficulty finding workers — and the workforce’s new attitude towards their jobs. In her...
If done correctly, delivering flowers offers customers a convenience and the business a competitive advantage and extra revenue. Is your business...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. Which issues are...
[mom_video type='vimeo' id='683859291' width='800' height='450'] Think you are too busy to leave your business for a few days? Intimidated by the...
Online orders make up a significant portion of florists’ sales these days. A recent survey by the Society of American Florists showed that 66...
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American...
International Women’s Day is March 8, and this year’s theme is #BreakTheBias, which focuses on challenging stereotypes, fighting bias, practicing...
Seed Your Future, an organization that last year became part of the Society of American Florists to promote the horticulture industry and related...
A national news story recently detailed the unique position flowers have in Americans’ lives right now, and how national companies and local retail...
It can be hard to find good help these days — especially experienced designers. In a recent survey by the Society of American Florists, nearly half...
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the...
There have been several factors affecting the floral supply chain in the past two years, from labor shortages to extreme weather. One reason...