Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. Which issues are...
Come to D.C. for a ‘Mind-Blowing’ Experience
[mom_video type='vimeo' id='683859291' width='800' height='450'] Think you are too busy to leave your business for a few days? Intimidated by the...
Profit Blast Preview: Optimize Your Online Performance
Online orders make up a significant portion of florists’ sales these days. A recent survey by the Society of American Florists showed that 66...
Industry Cautiously Optimistic After Strong Valentine’s Day
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American...
4 Resources to Promote International Women’s Day
International Women’s Day is March 8, and this year’s theme is #BreakTheBias, which focuses on challenging stereotypes, fighting bias, practicing...
New Leaders To Help Grow Seed Your Future
Seed Your Future, an organization that last year became part of the Society of American Florists to promote the horticulture industry and related...
National Media Spotlights Floral Industry’s Competitive Advantage
A national news story recently detailed the unique position flowers have in Americans’ lives right now, and how national companies and local retail...
Profit Blast Preview: Trendy Designs For All Skill Levels
It can be hard to find good help these days — especially experienced designers. In a recent survey by the Society of American Florists, nearly half...
How to Earn the ‘Olympic Gold Medal’ of Customer Service
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the...
Supermarket Floral Growth Tightens Supply
There have been several factors affecting the floral supply chain in the past two years, from labor shortages to extreme weather. One reason...
Member Spotlight: Debra Prinzing, PFCI, of Slow Flowers
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Website ‘Musts’ for 2022
Your website is one of your most valuable sales tools. It’s how people find you, get a sense of your style, and place an order at any hour of the...
Time to Recognize – and Celebrate – Our Industry’s Teachers, Leaders
Anyone who’s attended a floral industry seminar – whether a hands-on design session or a social media workshop – knows the power of a great speaker...
SAF, Seed Your Future Join Forces to Strengthen Workforce Pipeline
Seed Your Future and the Society of American Florists have announced plans to join forces to promote increased awareness of horticulture and...
Sharpen Your Team’s Design Skills for Wedding Season
With Valentine’s Day behind you (and newly engaged couples seeking floral services), it’s time to gear up for a busy wedding season. The Society of...