If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend....
The Key to Petal It Forward Success? Location, Location, Location
The premise of Petal It Forward, the Society of American Florists’ annual goodwill initiative, is well established after eight years: surprise...
SAF Members Elect New Board and Council Leaders
Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower,...
Floral Experts Converge for SAF Orlando 2022
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando...
4 Tips to Generate Back to School Business
Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American...
Member Spotlight: William McKinley, AIFD, of Texas A&M University
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Increase Sales Through Social Media Marketplaces
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to...
Meet the 2022 Sylvia Cup Contestants
For the 20 floral designers competing in the 53rd annual Sylvia Cup Design Competition at SAF Orlando 2022 — the Society of American Florists’...
Discover SAF’s Hidden Talents in Orlando — for a Good Cause
SAF’s got talent — and it’s being put to work for SAFPAC. As part of the evening’s entertainment at the SAFPAC Party during SAF Orlando 2022,...
X,Y, Z and More: Managing a Multi-Generational Workforce
Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good...
A Beginner’s Guide to Easy and Effective Videos
If you’ve logged onto Instagram lately, you’ve no doubt noticed that short videos called “Reels” dominate the site, as they do on other social media...
Pump Up Profits with SAF Resources
With speculation of a recession on the horizon and some florists reporting a slowdown in sales, it’s important to implement strategies now to boost...
Five Minutes with Sheldon Jensen on Next Gen LIVE!
[mom_video type='vimeo' id='740398026' width='900' height='508'] Since returning from the Society of American Florists’ Next Gen LIVE! event in...
How to Lead When You Are a Young Boss
When Cameron Pappas stepped into a leadership role at Norton’s Florist in Birmingham, Alabama at the age of 27, he says he underestimated his...
SAF to Hold Annual Member Meeting Sept. 8
The Society of American Florists will hold its annual member meeting on Sept. 8 during SAF Orlando 2022, the organization’s 137th annual convention...