Felicia Alvarez, chair of Certified American Grown and founder of Menagerie Farm & Flower, says the recent rise in U.S. flower growers is being...
What’s Driving the ‘Resurgence’ of Local Growers?
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Floral Industry News
Prepare for Mother’s Day Like a Pro
What stood out last Mother’s Day wasn’t just demand — it was how florists controlled it. At Billy Heroman’s Flowerland in Baton Rouge,...
Spend Smarter on Digital Marketing
Done right, digital marketing drives steady sales, boosts local visibility, attracts new customers and delivers long-term...
Mother’s Day Prep: Turn Tips Into Team Incentives
Mother’s Day is coming — and so is the payroll. As shops staff up, extend hours and push production to the limit, some florists are...
U.S. Cut Flower Grower Count Jumps 64% as Sales Growth Slows
After years of modest increases, the number of cut flower growers in the United States surged 64% between 2019 and 2024, even as broader...
Retailers Elevate Designs and Business Skills at SAF’s 1-Day Profit Blast
Carol Inskeep Proulx AIFD, CFD, CEJ, shared techniques at SAF’s 1-Day Profit Blast that blend artistry with efficiency to help florists create...
Experts Explain Tariff Shifts as Ecuador Agreement Offers Hope
A newly signed U.S.–Ecuador trade framework could lower tariffs on imported flowers later this year, offering cautious optimism for floral...
Augusto Solano Reflects on Building a Global Industry
Augusto Solano, president of Asocolflores (the Association of Colombian Flower Exporters) was inducted into SAF's Floriculture Hall of Fame in 2025....
Show Off Your Smartest Marketing for a Chance to Win $5,000
Past Marketer of the Year winners featured on the cover of Floral Management. The 2026 winner will earn the same recognition — and a $5,000...
Rethink Your Shop’s Space to Build Long-Term Value
Christine Guenther, AAF, PFCI (holding scissors), at the opening of her newest Wildflowers location. Read how florists are using real estate...
Momentum Builds for That Flower Feeling’s Newest Campaign
Examples of social media posts created for the “Just Add Flowers” campaign show how That Flower Feeling is using short-form videos and lifestyle...
Know Someone Who Deserves the Spotlight? Submit Award Nominations
Dianna Nordman, AAF (center), former executive director of the Texas State Florists’ Association, received the Paul Ecke, Jr. Award during the Stars...
Young Floral Pros Energized by Industry’s Scope — and New Connections
Attendees collaborate on floral designs during a hands-on session led by Talmage McLaurin of Esmeralda Farms at Next Gen LIVE!, applying insights...
Valentine’s Flower Buying Holds Record High
Americans’ appetite for flowers and plants held strong this Valentine’s Day, matching last year’s record-high buying levels, according to a new...
Tariff Roller Coaster Leaves Industry ‘in Limbo’
For floral businesses, the only certainty surrounding the Trump Administration’s tariff policy is the uncertainty it has created across the floral...