Barry Gottlieb (left) and Mike Lee (right) will challenge attendees to think differently about leadership, change and the future at SAF Amelia...
Are You Leading the Change — or Chasing It?Â
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Floral Industry News
Is Your Lack of Technology Costing You Sales?Â
If your flower shop is still relying on paper files, handwritten notes and memory to manage customer orders, it may be costing you more than you...
Summer Sales:Â Solve a Seasonal Challenge for Plant ParentsÂ
Editor’s Note: Summer can be a challenging sales season for many florists, but it’s also a time when creativity pays off. In our Summer...
New SAF Course Puts AI to Work Training Your Team Â
You already have the information needed to train new employees, but do you have a system to do...
The Cost of Flying Blind in Today’s Floral Market
Florists have never had access to more information about their businesses. Sales reports. Website analytics. Marketing dashboards. Customer...
Summer Sales:Â Create Experiences That SellÂ
Editor’s Note: Summer can be a challenging sales season for many florists, but it’s also a time when creativity pays off. In our Summer...
Turn Stress Into SuccessÂ
When timelines slip and tensions rise, florists like Kaylee Stimmel (left) and Connie Butler of Botamer Florist & More rely on...
Turn Price Questions Into Value ConversationsÂ
Consumers still value flowers, but many are becoming more selective about their purchases. An Ipsos survey of consumers conducted for the Society of...
Digital Defense: Own Your Name OnlineÂ
Editor’s note: This article is part of the Digital Defense series, created in response to increasingly aggressive tactics by deceptive order...
Ask Aster: How Do I Encourage More Pickup Orders?Â
Looking for ways to boost sales, improve customer behavior and build new skills within your team? Try these questions on Aster, the Society of...
Summer Sales: Turn Extra Space Into Extra SalesÂ
Editor's Note: Summer can be a challenging sales season for many florists, but it's also a time when creativity pays off. In...
New Tariff Proposal Emerges as Refund Fight Continues
Floral importers are watching two significant trade developments: a new tariff proposal that could affect imports from major flower-producing...
SAF to Induct 15 AAF and PFCI HonoreesÂ
Fifteen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. ...
Digital Defense: Take Control of Your Google PresenceÂ
Editor’s note: This article is part of the Digital Defense series, created in response to increasingly aggressive tactics by...
How Successful Florists Stay Ahead of Change
Eileen Weber, AAF, PFCI (center), shares a tip during a session at last year’s annual convention. Past attendees say the...