Amid an uncertain economy and escalating trade and labor pressures, high-income households remain a bright spot for the floral industry, said...
Television news outlets helped spread the joy of Petal It Forward around the world, as seen in these on-air features. Dozens of news organizations,...
Every stem that doesn’t make it out your shop door in an arrangement represents lost money. From sourcing to storage, small missteps in care and...
About 500 floral businesses from all 50 states and four countries participated in SAF's 11th annual Petal It Forward event. Hundreds of floral...
Proflora 2025 drew more than 7,000 visitors from 60 countries to Bogotá, Oct. 1–3. Hosted by Asocolflores, Colombia’s flower exporters association,...
Florists gathered at Carbone Floral Distributors in April for SAF’s 1-Day Profit Blast, a one-day event designed to deliver practical business...
The federal government shutdown has entered its third week, and while flowers are still moving through ports and distribution channels, the...
Florida’s greens growers have turned more than a century of challenges into success. From a small fern experiment north of Orlando, the region’s...
The Society of American Florists has signed on to a broad coalition letter urging President Donald Trump and the U.S. Department of Agriculture to...
At Petals and Pages in Custer, South Dakota, owner Carrie Moore, AAF, PFCI, hosted a Halloween-themed broom-making class using dried florals,...
SAF Senior Lobbyist Joe Bischoff, Ph.D. (far right), worked on Capitol Hill and with USDA leaders to secure the full release of Floriculture and...
The floral industry’s only national marketing campaign has delivered the proof many have been waiting for. A 24-week market test in Texas showed...
J. Miller Flowers and Gifts in Oakland, California, relies on a group of volunteers to help the business assemble bouquets for Petal It Forward....
A cast-iron bathtub transformed into a sailboat anchors one of Wonderland Floral’s whimsical JellyCat displays — merchandising that helped boost...
From medical screenings to leadership schools, farms and associations such as Asocolflores are investing in the women who make up the majority of...