[mom_video type='vimeo' id='776708598' width='900' height='506'] There are many ways to add value to an arrangement, whether it be through the...
For many, the holiday season means celebrating with family and friends. For others, it is the loneliest time of the year. To make this period a...
Poinsettia season is here, which means it’s time to remind customers that the plants are not poisonous to humans or pets. Be prepared to dispel the...
Is the rising cost of goods squeezing your profit margins? Are you looking for ways to cut costs in the face of a possible economic downturn? The...
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their...
Shayai Lucero was on track to pursue a career as a doctor or research scientist when she found herself looking for a job that would accommodate a...
[mom_video type='vimeo' id='773875132' width='900' height='508']Take a glance at a few headlines and it can be hard to make sense of what’s...
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers...
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package....
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption...
A new year is mere weeks away. Before all the December holiday hoopla gets started, dedicate time to set your business up for success in 2023 by...
Black Friday and Small Business Saturday is next week, giving retail florists an opportunity to push the “shop local” message, get customers...
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of...
While some elections still remain undecided, the make-up of the next Congress is becoming more clear — along with the potential path forward for the...
With double-digit inflation and crippling energy costs and rations throughout Europe due to the conflict in Ukraine, flower producers are switching...