When it comes to retaining customers, the devil can be in the details — and if you’re not paying attention to the little things, you run the risk of...
How the ‘Art and Science’ of Breeding Affects Availability
Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get...
Highlight the Joy of Flowers with these Marketing Themes
If you were one of the 580 that participated in the Society of American Florists’ Petal It Forward flower giveaway last week, you saw firsthand the...
Petal It Forward Spreads Instant Gratitude Nationwide
Appreciation for the gift of free flowers spread as rapidly as the free bouquets that were handed out during the Society of American Florists’...
The Dos and Don’ts of Responding to a Negative Online Review
If a glowing online review is like fertilizer to a flower garden, a negative review is a weed. Left alone, it can draw attention and resources away...
Grow Your Brand With Influencers
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media...
Leverage Workshops to Create Loyal Customers
You’ve developed a profitable workshop and a marketing plan to get registrations, and the event was a success! But if you really want to leverage...
Five Minutes with Barry Gottlieb on Improving Mental Wellness
[mom_video type='vimeo' id='761898288' width='900' height='506'] [gap height="10"]The pandemic took a toll on workers, prompting a record number of...
Make the Most of Your Petal It Forward Vibes
Is your business among the 578 floral businesses that participated in the Society of American Florists’ goodwill initiative, Petal It Forward,...
Floral Pros Learn ‘Next Steps’ to Adapt to a Changing Market
It’s too easy to get caught up in the daily grind of business — and that’s why florists who gathered in Denver for the Society of American Florists’...
4 Things to Do Before Petal It Forward Next Week
The Society of American Florists’ annual Petal It Forward goodwill imitative is just a week away! There are 516 floral businesses in 48 states,...
5-Star Status: Boost Your Online Reviews
Among the reviews for Ashland Addison Florist is this 5-star review: “This was by far the easiest experience I've had ordering flowers remotely. The...
Create Buzz for Your Floral Workshop
You’ve planned a fall-themed workshop with an eye-popping project customers will love to take advantage of the season. But what’s your plan to get...
Green Career Week Inspires Budding New Workforce
Seed Your Future’s Green Career Week, held Oct. 3 to 7, gave professionals in the floriculture and horticulture industries an opportunity to speak...
Encourage Fall Sales with SAF’s Social Graphics
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11), Thanksgiving (Nov. 24) and Hanukkah (beginning...