Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it...
That Flower Feeling Relaunches Campaign
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on...
Grow Your Career With PFCI
Floral professionals love to talk about their businesses, designs and educate their peers and consumers about the benefits of flowers. Sound like...
Member Spotlight: Gina Thresher, AIFD, EMC, of From the Ground Up Floral in Kent, Washington
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Texas Florists Gear Up For A Profitable Valentine’s Day
Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their...
Valentine’s Day Prep: Inflation Busters to Ease Sticker Shock
Prices have gone up on nearly everything thanks to inflation, and everyone — including your customers — has noticed. While the rate of inflation...
Florists Hopeful for A Profitable Valentine’s Day After Mixed December Results
Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some,...
Building a Better Plant
When it comes to sustainability, the floral industry continues to pursue green initiatives with gusto, from recycling water and hardgoods to...
Encourage Early Orders This Valentine’s Day
Valentine’s Day is always busy, but this year the holiday falls on the Tuesday after the Super Bowl. Between that and the unpredictable weather...
See A Negative Flower Ad? Tell SAF!
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
Obituary: Del Demaree 1937-2023
Del Demaree Jr., AAF, a second-generation owner of Syndicate Sales and past president of the Society of American Florists whose product innovations...
SAF Advocacy Push Secures Additional $1 Million for Floriculture Research
The floral industry will have an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts. SAF’s members pushed...
Member Spotlight: Rick Huisman of Huisman Flowers in Holland, Michigan
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Obituary: Bill Hixson 1929-2022
Bill Hixson, AAF, PFCI, the 1993 recipient of the Society of American Florists’ Tommy Bright Award and a floral design teacher who is remembered in...
What’s Your Business Worth?
There are many reasons why you might want to know the value of your business — whether it be for a sale, a purchase, buyout of a partner, or an...