The floral industry will have an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts. SAF’s members pushed...
Obituary: Bill Hixson 1929-2022
Bill Hixson, AAF, PFCI, the 1993 recipient of the Society of American Florists’ Tommy Bright Award and a floral design teacher who is remembered in...
Sustainable by the Dozen: How Two Farms Grow “Green” Roses
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
Member Spotlight: Rick Huisman of Huisman Flowers in Holland, Michigan
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
What’s Your Business Worth?
There are many reasons why you might want to know the value of your business — whether it be for a sale, a purchase, buyout of a partner, or an...
Obituary: Del Demaree 1937-2023
Del Demaree Jr., AAF, a second-generation owner of Syndicate Sales and past president of the Society of American Florists whose product innovations...
4 Ways to Start Your Meetings Right
New year, new projects, new goals — which could mean lots of meetings. Whether meeting to brainstorm new sales strategies or just bring your staff...
What’s Your Exit Strategy?
There is so much to consider when planning for the sale of your business. Who will buy it? Is it wise to use a broker? Should you sell the real...
SAF Will Help You Learn, Grow and Connect in 2023
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do...
Rose Parade Embodies Brighter Days
The Tournament of Roses Parade in Pasadena, California, made a triumphant return in 2022 after being shut down in 2021 because of the COVID-19...
Elevate Your V-Day Designs with Intriguing Pairings
Fare thee well, Santa and Baby New Year; welcome, Cupid! Is your Valentine menu ready? In a recent issue of Floral Management, a few members of the...
Get Ready for a Profitable Valentine’s Day
Now that the new year has officially begun, it’s time to start preparing for a busy and profitable Valentine’s Day. The Society of American...
2022 in Review: SAF Led in Industry Advocacy, Education and Connections
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of...
Obituary: Cheryl Van Winkle 1950-2022
Cheryl Van Winkle, who grew what started as a family grocery and flower business into two retail flower locations and a floral wholesale company in...
Remembering Those We Lost in 2022
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember,...