Attendees descending on Washington, D.C. last week for SAF’s Congressional Action Days showed their support for the association’s year-round...
Posies Are in For Prom
Prom season is here, and as high schoolers prepare for the annual rite of passage, many are forgoing the traditional wrist corsage in favor of...
Florist Shares Their ‘Perfect One-Stop’ Gift For Mother’s Day
A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day...
Florists ‘Express it in Flowers’ at Philadelphia Flower Show
Floral designers showed off their craft, the joy they experience from their work, and wowed the audience with their innovative use of colors,...
Floral Pros ‘Show Off’ Size, Global Scope of Industry
Growers, wholesalers, retail florists and others with ties to the industry met with 70 congressional offices in Washington, D.C. on March 21 during...
Member Spotlight: Glad-A-Way Gardens in Santa Maria, California
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Where Did All the Daffodils Go?
Among the tulips and other spring flowers florists use for customers wishing to herald in the season, there is one that is likely missing: the...
Plan Now for Mother’s Day Deliveries
Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a...
Boost Web Traffic with Smart Questions
Consumers around the world search for businesses by typing questions into Google. One way to increase the odds they find yours? Post some queries on...
SAF to Honor Next Gen Floral Pros with New Award
The Society of American Florists has created a new award to celebrate outstanding Next Gen floral professionals for their professional achievements...
Track and Prep ‘Tricked’ Tulips from Field to Vase
The tulips in your cooler may have been tricked. In the wild, these blossoms are among spring’s heralds, popping from the recently thawed ground and...
Make Third-Party Delivery Work for You
Faced with labor shortages and increased costs, more and more florists are turning to third-party delivery services to grow their business and save...
As Prices Rise, So Do Consumer Expectations
Americans’ pocketbooks have been hit hard by inflation, which last June hit a 40-year high. To keep business from drying up, florists have had to...
SAF’s Advocacy Priorities: Renew the Farm Bill
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Encourage Customers to Welcome Spring with Flowers
While spring isn’t quite officially here, the clock sprung ahead Sunday, and in many parts of the U.S. spring flowers are emerging. Want to get your...