As florists around the country begin to prepare for Thanksgiving pre-orders, there’s another celebration on the calendar that’s growing in...
Holiday Helper: Flowers to Light Up Diwali
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Floral Industry News
Hurricane Devastation Has Long-Term Implications for Floral Industry
Hurrican Milton damaged about 40 acres of shade cloth at Albin Hagstrom & Son in Pierson Florida. At Albin Hagstrom & Son Inc. in Pierson,...
Expert Advice for A Healthier Bottom Line
Finances aren’t easy to navigate, especially in a busy flower shop. In the September/October issue of Floral Management, Paul Goodman, AAF, PFCI,...
Boost Sales with Flowers That Bring Dia de los Muertos to Life
When U.S. florists think of popular flower holidays, Valentine’s Day and Mother’s Day logically come to mind. One cultural holiday that doesn’t get...
Floral Associations Push Congress for Cost-Saving Measure
SAF growers, suppliers, and wholesalers talked with an aide for Sen. Marco Rubio last year about renewing the GSP. Leadership from the Society of...
3 Things to Do Before Petal It Forward Oct. 16
Relles Florist in Sacramento, California, got several media outlets to cover their Petal It Forward event last year. Petal It Forward has bloomed...
A Step-by-Step Guide to Mastering Reels
Instagram is always changing, which means your content needs to change, too. Social media users are hungry for video, and the algorithms reward...
Flower Sale or Fail? Florist Fumbles Sweet Sixteen Order
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
New Webinar Series Introduces Students to Horticulture
https://vimeo.com/1007805766?share=copy Seed Your Future, the initiative that’s helping create a pipeline of talent for the horticulture and...
Beware the Adult Bully
Susan has been working at the flower shop for 30 years and prided herself on being the star designer. Then came Bob, a novice, who quickly...
Customize Your Petal It Forward Strategy
Country Flowers and Gifts in Emory, Texas, found success holding its Petal It Forward giveaway in the school drop-off line. Karen Young asked...
Survey: Sustainability Gains Momentum in Floristry Amid Barriers
Findings from a recently released survey indicate most florists have incorporated sustainability into their business models — and are eager to do...
Spread Joy and Boost Your Business Oct. 16 with Petal It Forward
A Broward County (Florida) sheriff's deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Elevate Your Brand Recognition
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should...
Grow Local Talent with Green Career Week
Fernando Ortega, sales manager at Jet Fresh Flower Distributors, visited a Miami-area high school to talk about career options in the floral...