October isn't just about pumpkin spice and fall leaves; it's also Cybersecurity Awareness Month, which aptly fits into the spookiness of the season....
Member Spotlight: Nick Smith of In Bloom Flowers
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Obituary: Kathleen “Katie” Kennicott 1936-2023
Kathleen “Katie” Kennicott, who became a beloved fixture in the floral industry over six decades as she worked alongside her husband, Harrison “Red”...
Media Attention Amplified Petal It Forward Message
Carrie Moore’s store, Jenny’s Floral, is a 45-mile drive from Rapid City, South Dakota, but that didn’t stop an ABC affiliate morning news crew from...
Get Ahead on Holiday Prep
The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales....
How I Did It: Increasing Traffic and Sales While Giving Back
As the calendar flips to the month of giving thanks, one florist’s success story serves as a reminder that giving back to the community can come...
The Best Flowers for Vase Life, Value and Versatility
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the...
Holiday Prep: Don’t Overstuff the Staffing Schedule
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to...
Does Next Gen LIVE! Deliver? Bosses Say ‘Yes’
Like many other leaders at floral companies, Mike Black is concerned about getting the next generation of floral professionals to commit to the...
Holiday Prep: 6 Strategies to Increase Conversions
Is your website optimized to capture holiday sales? If not, you could lose sales. More than half (51%) of florists who responded to the Society of...
Member Spotlight: Kristin Gilliland of Gardens America in Doral, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Efficiency Strategies to Support Work-Life Balance — and Profits
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time...
Holiday Prep: 5 Hacks to Pump Up Sales
Holiday spending is expected to hit record levels this year — up as much as 4% over last year, the National...
Breeding A Better Berry
Ilex, also known as winterberry, adds a festive accent to wreaths, swags, garlands and other holiday arrangements. And now, there’s an improved...
4 Benefits of Next Gen LIVE!
New connections, world class education, and a bigger perspective of the floral industry — all in a destination city. The Society of American...