Leanne Kesler, AAF, AIFD, FDI, PFCI, education director of Floral Design Institute, received the Tommy Bright Award in 2024. Also pictured is SAF...
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Floral Industry News
Smart Strategies for Hiring Leaders
A great manager can inspire a team to new heights — but a bad one? They can drive employees away and cost businesses. In the January/February...
That Flower Feeling Forges Ahead During Leadership Change
Steve Dionne, AAF, executive director of CalFlowers, is leaving the organization to relocate to the Netherlands. Under his leadership, CalFlowers...
Tariff Delay Brings Industry ‘Sigh of Relief,’ For Now
The floral industry is breathing a little easier after President Donald Trump’s proposed 25% tariffs on Canadian and Mexican imports, set to go into...
What’s Driving Up Flower Prices?
South American flower farms are facing numerous challenges that affect pricing. Flower prices have been climbing, and the reasons go far beyond...
California Grower Channels Political Passion Into Action
https://www.youtube.com/watch?v=mVMXxa91elE Next month, floral professionals from across the country will gather in Washington, D.C., for the...
The Pivot Point: A Lifelong Florist Journeys Beyond the Family Business
https://youtu.be/3jpFtDmp_jc Editor’s Note: The Pivot Point is a video series that explores floral professionals’ bold decisions and transformative...
See an Ad Bashing Flowers? Tell SAF
SAF reached out to Fever, a global platform for live events, to ask that they reconsider their marketing message in social media ads. A global...
Retailers Focus on February Gains After Mixed December Sales
Economic pressures, increased competition and shifting consumer behaviors contributed to mixed December holiday sales for florists, according to a...
Industry Prepares for Valentine’s Day Challenges
As Valentine’s Day nears, one overarching challenge looms large for the floral industry: Timing. Valentine’s Day falls on a Friday — with...
Boost Efficiency with Practical AI Tools
Next Gen LIVE! features two education sessions focused on practical AI skills. The sessions are led by Jen Barnard, AAF, of Fifty Flowers; Ryan...
SAF Experts Share Insights on Tariffs and the Economy
Since his inauguration Monday, President Donald Trump announced he would impose 25% tariffs on imports from Canada and Mexico, and a 10% tariff on...
Plant Services: A Growing Opportunity for Florists
Installing living walls is one of many plant services that Interior Plantscape of Wisconsin offers. The Appleton, Wisconsin business and others use...
Floral Companies Organize for California Fire Relief
Businesses in the floral industry are organizing to help their colleagues impacted by the recent wildfires in Los Angeles. The effort will go...
The Pivot Point: A Renowned Event Florist’s Transition to Education
https://vimeo.com/1043762690?share=copy Editor’s Note: The Pivot Point is a new video series that explores floral professionals’ bold decisions and...