Carma White, of Four Seasons Flowers in San Diego, has been extra vigilant about checking her bank accounts since she was the victim of check fraud...
Lessons From a $13,000 Check Fraud Nightmare
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Floral Industry News
Cultivate These Next Gen Skills to Drive Change
https://vimeo.com/1044359884?share=copy Next Gen leaders are uniquely positioned to drive change in the workplace — and the industry — thanks to...
2024 Industry Snapshot
In 2024, the floral industry navigated a year of transformations marked by business changes, challenging weather incidents and general uncertainty —...
2024 in Review: SAF Guided and Connected the Industry
In a year that brought a changing political landscape, two destructive hurricanes, new findings on sustainability, business consolidations and...
Remembering Those We Lost
The floral industry honored the legacies of several leaders who died this year. Kenneth Royer, AAF Kenneth Royer, AAF, a lifelong industry...
Business Shifts: 2024 Closures and Consolidations
The floral industry experienced several changes this year, marked by closures, consolidations, acquisitions and evolving business dynamics. ...
Thanksgiving Sales Flat, December Holds Mixed Prospects
Political and economic unease, flat Thanksgiving sales and stiff competition with non-floral retailers are fueling florists’ cautious expectations...
Florists Embrace Pantone’s ‘Warm and Comfortable’ Mocha Mousse
Eileen Weber, AAF, has created many Mocha Mousse-inspired designs over the years for her bridal clients at Lake Forest Flowers in Lake Forest,...
Retailers Get Expert Advice for Holidays
John Burk of DV Flora shares fresh production information with attendees of SAF's 1-Day Profit Blast in Somerset, New Jersey. DV Flora and the...
Holiday Prep: Keep Your Online Reputation Sparkling
A customer of Flowers By Michelle called the shop upset that the guard petals on a few roses hadn’t been removed. The Las Vegas shop immediately...
Wholesalers and Importers Push for Trade Program Renewal
SAF President Oscar Fernandez of Rio Roses/Equiflor, SAF CEO Kate Penn, Red Kennicott, AAF, of Kennicott Brothers Company and Bill LaFever of Bill...
Floral Industry Braces for Tariffs
President-elect Donald Trump announced that he will impose a 25% tariff on all Canadian and Mexican products starting Jan. 20 Tariffs are coming,...
Business Owners: Complete New Filing Requirement, or Risk Penalties
U.S. floral corporations with less than $5 million in sales and less than 20 employees need to complete a new filing by Dec. 31 to comply with a new...
Worried Young Talent Will Leave Your Business? Try This
Cristina Ramos of Lovingly contributes to the discussion with her peers at Next Gen LIVE! in February. Bosses say the event is a great way to invest...
Holiday Prep: Foster Loyalty with Unforgettable Shopping Experiences
Nancy White of The Flower Bar in Larchmont, New York, draws customers to her store with a flower bar. Providing sensory in-store experience is one...