As Wendy Rockcastle left Talmage McLaurin’s 2023 Flower Trends Forecast presentation at the Society of American Florist’s annual convention last...
3 Tactics to Rev Up Summer Sales
Whether you’re conducting a post-mortem Mother’s Day analysis or planning how to boost summer sales, there is always room for a few more...
Plug Into the Power of AI in Miami
[mom_video type='vimeo' id='831924420' width='900' height='506']Exactly what is artificial intelligence, and how can it help floral pros? [gap...
Why Are Some Roses So Hard to Find?
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor...
Focus on Father’s Day Sales
Father’s Day is quickly approaching on June 18, and although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Mother’s Day Flower Sales Up, Volume Drops
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...
Drive Retention and Sales with Behavior Insight
Do you have a customer who is a perfectionist? Or a colleague who is a people pleaser? Do you get anxious when people don't return emails? These...
Overcome These 10 Leadership Challenges
Be willing to keep learning and growing — that’s the key for leaders to be able to address their biggest obstacles according to floral industry...
Keep Botrytis at Bay
Few things make floral professionals’ hearts sink like the sight of gray fuzzy growth on flower petals. Fortunately, new research has identified...
Member Spotlight: Monty Pereira of Watanabe Floral in Honolulu, Hawaii
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Spark Summer Sales on Social Media
Memorial Day weekend is the unofficial start to summer. Remind your customers to celebrate the new season with flowers using the Society of American...
Turbulent Times? Turbo Charge Your Business in Phoenix
There’s little business owners can do to control the inflation and economic uncertainty that’s dominating...
Negative Publicity Watch: SAF Responds to 11 Companies, Media Outlets
The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a...
Florists Get Social for Gen Z Sympathy Sales
Fifty years ago, florists didn’t have to market the comfort and sense of peace that flowers lend to funerals. Mourners sent flowers without...
From Conception to Customer: The Story of Floral Hard Goods
Hard goods, from vases to pots and even mechanics like foam and plastic pillows, play a big part in making beautiful arrangements — but how much do...