After years of top-notch service and the very best product, how fast can you lose a customer? If you’re one of New York’s most storied (and...
Longtime Senior Director of SAF’s Government Relations to Retire
A woman known for her tenacity, intelligence, fearlessness and deep, deep love of the floral industry will soon take on a new role — retiree. Lin...
NYC Florist Tests 24-Hour Schedule
Emergency rooms. Big box stores. Fast food chains. You might expect these places to be open 24 hours a day. But in New York City, people can find...
Five Ways to Drum Up Women’s Day Sales
Valentine's Day, understandably, is the current focus of industry professionals worldwide. But business must go on after February 14. And in just a...
SAF Brings Profit Blast — and Sales-Building Ideas — to Austin
Sales and customer service expert Tim Huckabee, returns to the stage February 27 for SAF's 1-Day Profit Blast in Austin, Texas, where he'll deliver...
Floral Industry Members Look Ahead to 2016, with Some Hesitation
The presidential election. Wild rides on Wall Street. Worry over international issues. Terrorism. Concern about energy prices and rising costs...
New Research Suggests Strength of Weekend Valentine’s Day
Tempted to write off Valentine’s Day 2016 already? Thinking the holiday will only disappoint, situated as it is on a Sunday and long holiday...
Team-Focused’ Hiring Practices Yields Quality V-Day Help
When recruiting holiday helpers, Dana Cook, AAF, doesn't sugarcoat the job description. "Our Craiglist ad reads, 'You will NOT be designing,'" said...
Announcing the NEW 2016 uBloom Trend Synthesis
The uBloom Trend Synthesis is published annually by J Schwanke Productions, featuring Four NEW Trends in Flowers and Foliage for the coming year....
Government Extends Affordable Care Act Deadlines
Good news for employers still wrestling with the Affordable Care Act and its implication on business: The federal government has extended the...
Raska Helps Florists Wow Brides at SAF’s One-Day Profit Blast in Austin
Responding to retailers’ quest to grow their event business, the Society of American Florists has tapped Midwest florist Jerome Raska, AAF, AIFD,...
In Washington, Floral Industry Issues Get Big Play in 2016
When Congress passed a 2,000 plus-page bill in December to fund the federal government through the final nine months of fiscal year 2016, it was a...
February 14: Tempered Expectations
Next month, Valentine’s Day falls on a Sunday — historically, a low-performing day for the holiday — and a holiday weekend. That positioning pits...
Schaffer, Kratt Dig into Trend Details for Floral Management
Trend forecasters Kristine Kratt, AIFD, PFCI, and Bill Schaffer, AAF, AIFD, PFCI, the husband and wife team behind the 2016 Flower Trends Forecast...
After a Cheery Christmas, Florists Worry about Valentine’s Day Drop
More than half of florists say 2015 December holiday sales were higher than 2014 returns. Among the 54 percent who saw an uptick, the increase was...