They are up-and-coming floral designers, successful business owners, college students and teachers. Some are regulars on the design competition...
As Capitol Hill enters fundraising season and an election year, the Society of American Florists’ political action committee is gearing up to make...
As American consumers start to show an interest in sustainably grown flowers and designs, the industry has well-established practices — and stories...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly...
When Stetson University student Olivia Vardy saw the Details Flowers Software booth at a job fair, she knew nothing about the company or the floral...
Amber Morgan didn’t know what to expect from the Society of American Florists’ 1-Day Profit Blast in July. But she certainly didn’t expect what she...
Gina Thresher, AIFD, EMC, has been running a floral event business in Kent, Washington since 2008, and it’s always been her goal to open a retail...
Petal It Forward is the Society of American Florists’ annual feel-good initiative that spreads the power of flowers — and it can also be a powerful...
Michael Smith, AAF, AIFD, FDI, FSMD, owner of Artistic Designs Unlimited Inc., in Marianna, Florida won the 54th annual Sylvia Cup Design...
A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the...
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida...
'Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to...
As the industry takes action to overcome its biggest challenges, there is reason to celebrate, said the Society of American Florists’ CEO, Kate...
The Society of American Florists’ ninth annual goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger,...
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing...