The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE's floriculture...
SAF Member Shop Shares History, Promotes Business in Glowing Press Coverage
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR...
Florists to Try Spying at Congressional Action Days
The Society of American Florists 37th Annual Congressional Action Days, March 13-14, in Washington, D.C., isn’t all work and no play. After...
Annual SAF Lobbying Event in D.C. Takes on Heightened Importance
With a new administration in the White House, a new Congress on Capitol Hill, and a number of floral industry-related issues in national headlines,...
Bring the Team to 1-Day Profit Blast in Philadelphia
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into...
NPR Takes In-Depth Look at Funeral Homes
Package deals that turn out to be less of a value than a consumer expected, prices that are hard to find or verify, centralized ownership that can...
Florists Use Connections, Charm and Can-Do Spirit to Shine in Valentine’s Day Media
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
In California, Growers Wrestle with Wet, Cloudy Conditions — and Relief from the Drought
Intense rain in central and northern California is complicating logistics for some flower growers, but it’s the cloudy conditions that are affecting...
Last Call for AAF Applications and 2017 SAF Awards Nominations
Are you an active volunteer in your community? Have you volunteered on a committee or on the board of directors of a local, state or regional allied...
For Training Bullets, Army Could Turn to Flower Seeds
Talk about friendly fire. To reduce the environmental impact of some of its training efforts, the U.S. Army is seeking proposals for biodegradable...
Vermont Teddy Bear Company to SAF: ‘You Won’t Hear Those Ads Again’
The floral industry scored a major win last week in its efforts to combat negative floral advertisements and references around the holidays. For...
Tax Reform Expert Added to Congressional Action Days Lineup
If “tax reform” is a phrase that makes you want to head for the hills, take heart: The Society of American Florists has found a pro who promises to...
Flowers and Smiles Brighten Valentine’s Day for Seniors
On Valentine’s Day, the Society of American Florists’ staff brought roses and smiles to nearly 200 seniors in two assisted living communities in...
Florists Band Together to Celebrate Women’s Day
How do you turn a holiday that’s already major in parts of the world — but pretty minor still in the U.S. — into something big? For many floral...
FTD to Push Customers to ‘Top 10’ Products Around Vday
FTD customers shopping for Valentine’s Day flowers — or, for that matter birthday or anniversary designs — on February 13 or 14 will see a more...