The flower industry under one roof: Proflora 2017. Colombian flowers growers, together with other producer countries, and the most renowned...
‘Abandoned Quarry’ Takes Top Prize at Storied Flower Show
A display intended to be “stark and “brutal”— decidedly, not “pretty”— won best in show at this year’s Chelsea Flower Show in London. Garden...
White House Budget Could Cut FNRI Funding by 40-plus Percent
President Trump’s new proposed budget would reduce federal funding of the Floriculture and Nursery Research Initiative (FNRI) by more than 40...
Post-Mother’s Day To-Do List: Respond to Online Reviews
Before you write off Mother’s Day 2017 and turn your attention fully to summer weddings and fall/winter planning, make sure you’ve responded to any...
Oregon Florist Puts Positivity to Work in Holiday PR
For a florist in Eugene, Oregon, the “secrets” to scoring great press in the days leading up to Mother’s Day were simple: Stay positive, work those...
SAF Tackles 18 Cases of Harmful Mother’s Day Floral Publicity
This Mother’s Day season, the Society of American Florists responded to 18 instances of harmful floral publicity to date. Ancestry.com and Coach...
White House, GOP Push Health Care Reform but Uncertainty Remains
This week, the Trump administration announced plans to dismantle the Small Business Health Options Program, or SHOP, the part of the Affordable Care...
Teleflora’s ‘Just Like Her’ Ads Promote Mother’s Day Flowers through Storytelling
Teleflora’s new Mother’s Day video is playing up the strong bond that exists between adult children and their moms. “Just Like Her” begins with a...
Ancestory.com ‘Reviews’ Negative Floral Remark in Ad
With Mother’s Day fast approaching, Ancestry.com and other companies continue to disparage flowers and floral gifts. The Society of American...
SAF Says T-H-A-N-K-S to Flower-Loving TV Host
The floral industry got a major a third-party endorsement when popular game show host Pat Sajak said, “Mothers love flowers” during the May 4...
Accent Décor Hosts Floral Workshop for At-Risk Girls
Accent Décor recently helped introduce a group of young girls in Atlanta to the joys and beauty of floral design. Twenty girls and mentors from...
NYC Florist Pops Up in Lux Retail Store
In an effort to spiff up its image with millennial shoppers, an iconic retailer is returning to its floral roots — and including a New York City...
Crayola’s New Hue? It’s Blue
Crayola announced last week that it’s introducing a blue crayon known for now as YInMn. The shade, which falls about in the middle of the blue...
Prom Fundraiser Urges Teens to Give up the Corsage
An effort to raise money for teens with special needs has the floral industry asking a nonprofit headed by a popular athlete to reconsider its...
Coach Disses Flowers, SAF Responds
Leather goods brand Coach is telling its customers to “Forget Flowers: Give Mom something that’s just her style.” It’s a tactic used by many gift...