One of the world’s leading companies in breeding and producing vegetable and ornamental seed and vegetative cuttings is marking a landmark...
Do You Deliver ‘Wow’? Find Out How, in St. Louis
When Ford set out to survey the retail landscape at the start of 2017, it found something notable: 48 percent of Americans say they’ll buy more from...
How a Houseplant Helped a ‘Depressed Spinster’ Find Joy
How can you mend a broken heart? For one New York Times associate editor, the path to healing started with houseplants, specifically pothos. In the...
Go Speechless in Seattle at AIFD Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Interested in accreditation...
How to Protect Your Business from Ransomware
According to a new report from the CyberEdge Group, 61 percent of businesses surveyed last year said they had been hit by ransomware. Florists who...
3 Management Lessons to Draw from Uber’s Implosion
News today that the co-founder of one of the hottest start-ups in the last decade has been forced out of his company has many experts expressing a...
‘Hungry to Learn’ Entrepreneurs Set Their Sights on Palm Beach
The countdown is on for the Society of American Florists’ 133rd annual convention, Sept. 6-9, at The Breakers in Palm Beach, Florida — four days...
In Amazon, Whole Foods News, Florists See Challenges, Opportunities — and Calls to Action
Amazon’s decision to purchase Whole Foods in a deal valued at $13.7 billion has the potential to “create a new ecosystem” of shopping, according to...
Orlando Florist Shares Free Flowers on Anniversary of Deadly Mass Shooting
To commemorate the one-year anniversary of the country’s deadliest mass shooting, Orlando residents and visitors turned to song, prayer, community —...
‘Vital Group’ of Experts and Industry Members to Come Together in Palm Beach
Picture this: a slate of more than three dozen experts on hand offering advice to improve your marketing, cut your costs, increase your sales, and...
A Quirky Marketing Campaign Reaches 334 Million People
A cheeky marketing campaign specifically created to generate raves and groans — and nothing in between — has already reached 334 million consumers...
SAF Convention to Cover Staffing from All Angles
Despite an apparent epidemic of college graduates struggling to find a job and Americans’ growing appetite for plant-based movements, including...
Border Adjustment Tax in Trouble
A key element of the Republican blueprint for tax reform is facing strong headwinds from business leaders, members of the Trump administration and...
Travel Grant Created for Arizona Retail Florists
The American Floral Endowment (AFE) has announced a new travel grant for retail florists in Arizona to pursue floral industry educational or design...
Customer Service Guru Marks 20 Years
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...