On February 7, just in time for Valentine’s Day, Teleflora invited love-struck New Yorkers with a secret crush to come by Times Square and publicly...
Can Plants Feel and Communicate? New Research Raises Questions
Do you have some customers who truly, madly, deeply love their plants? (Ever been known to chat to flowers and plants yourself?) New research...
LOFT Tells Instagram Followers: ‘Buy Yourself Flowers’
A women’s apparel company the Society of American Florists contacted last Mother’s Day about negative floral references recently changed its tune —...
Negative Publicity Watch: SAF Responds to Brooks Brothers, The New York Times
Advertisers of men’s clothing, plants and home fragrances, Brooks Brothers, are among the companies alleging consumers are tired of flowers, they...
Philly Shop Capitalizes on Super Bowl Excitement with Raffle, Photo Ops
For a longtime business in Philadelphia, the Super Bowl — and the Eagles’ big win —provided plenty of opportunity to celebrate with their customers,...
Economy, Immigration Dominate President Trump’s State of the Union Address
In his first State of the Union address, President Trump told the country the United States is poised for “a new American moment.” In the address,...
Have Breakfast with Congressman Jimmy Panetta
One of the floral industry’s biggest advocates in Congress will deliver a “pep talk” to CAD participants before they meet with lawmakers on Capitol...
Retail Group Predicts Increase in Valentine’s Day Spending
Editor’s Note: Due to an editing error, we incorrectly reported on the National Retail Federation’s projected Valentine’s Day spending earlier this...
‘Two-Minute Trends’ Videos: 340,000+ Views and Counting
An informative video series showing how decorating with flowers inspires emotions and enhances commercial and residential spaces has racked up...
California Industry Members Assess Damage of Deadly Mudslides
Floral industry members in Southern California are reeling from a devastating two-month period that’s included wildfires, storms and deadly...
At Grammys, White Roses Send A Message of Hope
New York City florists received a wave of requests for white rose corsages and boutonnieres late last week, as stars planned their attire for the...
Facebook’s Latest Algorithm Change — And How to Beat It
Prompted by criticism and concern over the evolution of Facebook, from social network to perhaps unintended monolith of modern culture, Facebook CEO...
Negative Publicity Watch: SAF Responds to AutoMaxx, Victoria’s Secret
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women's premium lingerie have in common? They rely on the same...
Danbury Mint Revives Negative Valentine’s Day Ads
“They're ba-ack!" The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society...
‘Bring a First-Timer for Free’ to Congressional Action Days
The Society of American Florists’ Congressional Action Days drew its largest crowd in more than a decade last year with 119 growers, wholesalers,...