What’s a busy florist to do on a midsummer weekend? (Read a book? Jump in a lake? Carve out some “me” time?) For Nancy Witte-Dycus, AAF, of Fantasy...
An influential U.S. senator from the Golden State recently introduced a resolution celebrating the contributions of American flower growers and...
From growers and wholesalers to importers and retail florists of every size, each sector of the floral industry has a role to play in this year’s...
Looking for your next binge-worthy series? Put screen time to good use by working on your website’s search engine optimization. The Society of...
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Then wake up early with...
The Trump administration’s decision to enforce federal policies that result in the separation of children and parents who enter the U.S. illegally —...
The World Wide Web is arguably the world’s largest shopping mall — and it has way too many retailers to count. How’s a florist supposed to get...
A key government report that provides critical data on floral industry products will be published in 2018 after a two-year hiatus. The U.S....
Administrative Professionals Week continues to divide — and in some cases disappoint — florists. The weeklong holiday, observed this year from April...
It’s no secret attracting talent is a challenge in the floral industry. "Most companies in floriculture are having a tough time finding young people...
Three floral industry members won $1,000 scholarships from FTD University to attend SAF Palm Springs 2018, the Society of American Florists’...
Despite its indisputable status as an essential for human life, water remains something many people take for granted. A new campaign by the San...
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your...
The Senate version of the Farm Bill includes language updating a law that protects the intellectual property of floral industry breeders. The...
Dear SAF Members, After six months as SAF's CEO, I have all kinds of thoughts to share — about SAF and our vision for how we can help you, our...