How has business been for the first and second quarters of 2018? For the 208 industry members who weighed in on the Society of American Florists’...
In B2B, Florists Work with Younger Clients, Smaller Teams and Faster Turnarounds
What’s new in the world of B2B? Clients are younger, corporate teams are smaller — and everyone wants a fast turnaround. That’s according to veteran...
AAF to Induct Four Honorees in Palm Beach
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
Want to Hold Holiday Stress at Bay? Start Your Christmas Planning Early
It may be summer, but December holidays are just around the corner — and so is the wild ride that is one of the biggest sales seasons of your year....
Esteemed Educator Ardith Beveridge To Retire
One of the industry’s most beloved designers and educators, Ardith Beveridge, AAF, AIFD, PFCI, CAFA, MSF, the 2012 winner of the Society of American...
SAF Profit Blast in Green Bay: They Came, They Learned, They Bonded
Ninety-four industry members gathered in Green Bay, Wisconsin last Sunday for the latest installment of the Society of American Florists’ popular...
Want to Make an Impression Online Fast? Create Custom Photos
How much time do you have to grab customers’ attention online? According to the Journal of Behaviour and Information Technology, you get 50...
SAF Members to Elect New Leaders
It’s election season at the Society of American Florists. Voting members will receive an election ballot via email on Thursday, July 12 to choose...
Social Media Expert to Talk Digital Marketing and Videos in Palm Springs
Admit it: Before you buy a product or head to a store, you do your research online and through social media. Your customers do the same thing. The...
California Designer Takes America’s Cup — and Preps for World Stage
During the final round of the FTD America’s Cup design competition last week, Katharina Stuart, AIFD, CCF, had reality TV on her mind — namely the...
Ongoing Volcanic Activity Threatens Orchid Growers in Hawaii
Some orchid growers in Hawaii have been hard hit by the ongoing volcanic activity that began in May. In the Kapoho region on the Big Island — an...
Get Strategies to Design and Market Flowers to Four Key Generations
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
AIFD Symposium Draws Hundreds to Washington
More than 1,000 people gathered this week in Washington, D.C., for the American Institute of Floral Designers’ 2018 Symposium. The event this year...
Florists Head to Green Bay for Tips on Sales, Social Media — and More
What’s a busy florist to do on a midsummer weekend? (Read a book? Jump in a lake? Carve out some “me” time?) For Nancy Witte-Dycus, AAF, of Fantasy...
‘American Grown Flower Month’ Shines Spotlight on U.S. Growers
An influential U.S. senator from the Golden State recently introduced a resolution celebrating the contributions of American flower growers and...