Finding a fitting marketing message has become an increasingly challenging task for all types and sizes of business, given that most customers’...
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are...
Want to show affection without any cringey undertones? Send flowers. That’s the message behind Teleflora’s latest campaign, “Flowers Say It Best,”...
Mike Suyeyasu, AAF, a dedicated and forward-thinking industry member and longtime Society of American Florists leader, passed away on January 1 from...
It’s the most wonderful time of the year! It’s also the most hectic time — especially for mothers responsible for decorating, shopping, wrapping,...
Finding, training and (especially) retaining talent is an ongoing struggle for floral businesses around the country. In a recent Forbes.com article,...
Ready for some lush wedding inspo to share with your customers? The David Austin Wedding and Event Roses team recently released a new video, “An...
The color orange, emblematic of foliage and pumpkins, is an omnipresent player in fall floral designs around the country. Scotts Flowers is no...
In honor of its 40th anniversary, the American Institute of Floral Designers Foundation announced its capital campaign: the Lifetime of Learning...
The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the...
Sen. Debbie Stabenow, the first woman from Michigan to be elected to the U.S. Senate, will add another “first” to her resume this fall: Member of...
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of...
The annual uBloom Trend Synthesis is now available. CEO J Schwanke, AAF, AIFD, PFCI, created the guide following months of research, which entailed...
According to recent studies, eight out of 10 Americans feel stressed out — many of them chronically (68 percent experience stress weekly and 32...
A key industry issue that Society of American Florists members discussed last month with lawmakers and congressional staff has been in the headlines...