Professional credentials not only give you and your business clout in the industry, but they also distinguish you from competitors. Ready to take...
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the...
Headed to SAF Orlando 2021 in less than two weeks? You may want to brush up on your social media skills so you can share the Outstanding Varieties...
The Society of American Florists has created new fall social media graphics and banners to celebrate the season of change and encourage your...
Thinking about the next phase of life and what it might look and feel like to pass the business to a successor? The Society of American Florist’s...
After a year of cancellations, postponements, and reduced guest lists, weddings are back. It’s more important than ever to ensure contracts are up...
Several issues in Congress, such as the renewal of the GSP which would reinstate duty-free Ecuadorian roses, have the power to affect your bottom...
Now that postponed weddings are back on the calendar and new weddings are in the making, it’s important that customers know you are ready to help....
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new...
While negative ads are most prevalent during major floral holidays such as Valentine’s Day and Mother’s Day, disparaging flowers to promote other...
Summer is here, bringing opportunities to remind customers to make flowers part of their summertime rituals. Society of American Florists has...
Anna Page knows the best place to learn how to grow her business is at SAF’s annual convention. And at SAF Orlando 2021, she is looking forward to...
Five new courses on the Society of American Florists’ new Career Connection learning hub will set up your new hires for success, get inexperienced...
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take...