More than 800 college campuses in the United States and Canada have Greek organizations, with a total of more than 9 million members. Each fall,...
Georgia Florist Grows Biz Through Greek Organizations
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Business Builder
Orlando Florist Drums Up Business With ‘College Care Packages’
by Katie Hendrick Vincent Back-to-school season presents BIG business opportunities. According to a recent survey by Deloitte, there are 29 million...
‘Puppy Party’ Caters to Animal-Loving Philanthropists
By Mackenzie Nichols Mindful that people love charitable causes as well as their “furbabies,” one New Jersey florist devised the perfect event to...
Why Passive, Impersonal Emails Land in the Trash
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing —...
SAF Tools Help Shore Up Sympathy Relationships
Looking for ways to connect with your local funeral directors or shore up relationships with local funeral homes? The Society of American Florists...
Do You Have A ‘Social Selling’ Mindset?
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with...
Capitalize on Vogue Excitement with Flower Crown Class
On Monday, August 6, Vogue revealed the cover of its much-anticipated September issue. On it, superstar chanteuse Beyoncé wears a massive flower...
5 Instagram Tactics To Steal From ‘Fitluencers’
On the heels of actors and actresses, pop stars and elite athletes, fitness gurus have some of the largest — and most devout — followings in the...
Want Local News Coverage? Petal It Forward on Oct. 24
“Flowers can brighten the day for anyone, but it's even more special when they come for no reason at all,” said WFSB news co-anchor Dennis House as...
How to Grow Your Business with LinkedIn
Many people think LinkedIn exists solely for job searching. True, it is a great recruitment tool for employers and candidates alike, but the...
Pennsylvania Wholesaler Shines with Van Decals — And You Can “Steal” Their Look
For a wholesaler in Pennsylvania, new van decal graphics from the Society of American Florists and the Wholesale Florist & Florist Supplier...
Curate Existing Content to Repurpose Throughout the Year
Posting regular content throughout the year is a crucial move for search engine optimization and customer engagement, but coming up with content...
Virginia Florist Celebrates Anniversary, Rebranding With Shop T-Shirt
In conjunction with his shop’s 35th anniversary and recent rebranding, George Clements, owner of George’s Flowers in Roanoke, Virginia started...
Surprising Reasons Customers Dump Businesses
Wondering why some customers disappear? A recent consumer survey revealed some surprising reasons that people “dump” businesses — from overhearing...
Wall Street Journal Highlights “Plant Craze.” Here’s How to Capitalize On it
Eager to attract millennials, a demographic with an estimated $200 billion spending power — the greatest of any generation? Stock up on succulents,...