Family-friendly activities, particularly those that are free, can be hard to find. City Floral Garden Center came up with an idea that fills the...
Fall Scavenger Hunt Attracts Families to Denver Flower Shop
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Business Builder
How to Avoid Having Emails Marked as Spam
Cyber Monday (November 26) is mere weeks away. Last year, 81 million Americans participated, accounting for $6.6 billion in sales. Email marketing...
Pajama Party Kicks Off Holiday Shopping Season
Cold weather calls for nesting — preferably in warm, cozy duds. Mindful that people treasure personal comfort, the owners of Madeline’s Flowers in...
Make a Lasting Impression with Savvy (Fast!) Petal It Forward Follow-Up
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up...
How to Design a Major Event with Ease and Flair
Along with first-class education programs led by respected business leaders in and outside of the industry, the Society of American Florists’ annual...
Costume Ideas to Charm Customers
According to recent Google searches, Halloween 2018 will see a lot of superheroes, princesses, pirates, dinosaurs and unicorns. Want to stand out...
Citywide Fall-Themed Contest Earns Community Cred
Entering (and winning) a citywide contest earned a local flower shop community cred — while providing killer visual merchandising and a prize to...
Remind Reporters that You Will Petal It Forward on Oct. 24
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story...
Pumpkin Themed Class Leads to Bonding — and Sales
Fall has many admirers. Among them: young women, who clamor for themed-events to celebrate the crisp weather and seasonal bounty with family and...
‘Flower Crown Friday’ Attracts Hundreds to NYC Florist
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to...
Train Your Happiness Ambassadors for Petal It Forward
Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000...
Understanding Insights, Instagram’s Free Analytics Tool
Instagram can be a florist's best friend. Our industry's products are quite literally born to be shared and can create an instant emotional...
Tackling the Instagram Algorithm, Together
It takes a village, as they say, to beat the Instagram algorithm and boost the organic visibility of your content. A village or — in the case of one...
Relationship with Popular Venue Helps Tampa Florist Grow
Building and nurturing partnerships with local hot spots can do wonders for boosting your business’s name recognition and growing your client base....
Quality Images Key to Marketer of the Year’s Success
A multi-faceted campaign aimed at getting their product in front of as many people as possible and influencing design trends earned Resendiz...