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Put Last Weekend’s Garden Roses to Good Use
Chances are you have a bride (or 10) using garden roses for her nuptials this summer. And, more than likely, you’ll end up with a few spare stems when all the design work’s done. This month in Floral Management, Tom Sebenius, owner of The Arrangement...
AFE Launches Young Professionals Council
The American Floral Endowment (AFE) has established the Young Professionals Council (YPC), which consists of a vibrant group of 21- to 35-year-old students and professionals in the floral industry. YPC members will use their skills and strengths to help reach other...
Floral Industry Gets Inside Look at 800-lb Gorilla Google
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named Google. The good news: it’s a nice gorilla. Get to know it, and it’ll happily show you the way. Google’s Loren Hudziak...
Informative Website Woos Brides
You might consider Linda Ludwig a bride magnet. In her photo captions, Linda Ludwig uses specific flower names (because brides might use them in search terms) and approximate prices (because customers want to know) and consequently enjoys a robust wedding business....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.