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4 Tips to Make Your Holiday Displays Shine
It’s time again to deck the halls. Tempting though it may be to simply hang a wreath or some lights and be done with it, you’ll draw more customers and score more sales if you create thoughtful vignettes, said Gregory Nato, director of visual merchandising...
Jack Van Namen Honored by Kennicott with Lifetime Achievement Award
Jack Van Namen (seated, center) was recently honored with a Lifetime Achievement Award in a ceremonial luncheon held at the Kennicott/Vans facility at Alsip, Illinois, in honor of his retirement. A number of friends and co-workers fondly expressed their memories of...
Michigan Florist Becomes Face of New Retirement Program
A longtime retail flower shop is at the forefront of a new effort to encourage more Americans to save for retirement. Thanks to a connection forged by the Society of American Florists (SAF), Norton’s Flowers & Gifts, in Ypsilanti and Ann Arbor, Michigan, is...
Action on ACA Could Spell Relief for Small-Business Owners
A “minor fix” to the Affordable Care Act that could result in thousands of dollars of savings for some U.S. small businesses is also giving some people hope that additional changes to the law could become a reality. The Protecting Affordable Coverage for Employees...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.