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Beat the Big Boxes By Putting Your Poinsettias on a Pedestal
Ever hear a customer complain that florists inflate the price of poinsettias? It’s sad that many consumers believe this — but sadder that the typical florist’s response to such accusations is “to squirm and apologize,” said sales expert Tim...
Show Your Favorite Vendors Some Love
As you approach the final days of 2015, it’s worth recognizing the people who helped you reach the milestone of another year in business. Are there any wedding planners deserving thanks for putting you on their “preferred” lists? Funeral directors who link to...
A Master Guide to the Art of Floral Design
Looking for a holiday gift your designers will absolutely adore — and that will inspire them in 2016 and beyond? Consider “A Master Guide to the Art of Floral Design” by Alisa A. De Jong-Stout with Hannah Sigur. This lovely book combines exquisite photography and...
Wisconsin Florist Feeds Customers’ Appetite for Holiday Treats
If you’re hosting a holiday party at your shop this month, it pays to put special thought into your refreshments. Sandy Schult Buss, owner of Trig’s Floral and Home, which has five locations in central and northern Wisconsin, is getting a lot of traction...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.