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Companies Get Naughty — and Honest — for Mother’s Day
The creative agency Humanaut is taking an edgy approach to a traditionally staid holiday this year. Through a collaboration with Felt — a company that creates e-cards that evoke handwritten notes — the agency has created a collection of headline-grabbing cards meant...Put Some ‘Charm’ in Your Mother’s Day Pricing
Florists looking to drum up sales and increase average transactions in the final stretch before Mother’s Day may want to look at how precisely they are pricing items. “Subtle tweaks to pricing can have big impact on profits,” said Mark Anderson, FloristWare founder...
Colombia Makes Air Route Inroads into Asia
On April 25, a 90-ton shipment of Colombian flowers took off from Bogota’s El Dorado airport bound for stopovers in Tokyo and Seoul to begin to make deeper in-roads into the Japanese and Korean markets. This maiden flight is an alliance between the Colombian...SAF Advocates for White House Conference on Small Business
The Society of American Florists is working with a coalition of other trade associations to introduce a bill later this spring that would create a new White House Conference on Small Business (WHCSB), designed to develop a comprehensive policy agenda to improve the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.