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Upsell Your Next Wedding with Flower-Centric Trends
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take heart: Influential event planners are pointing to new trends in nuptials, and many of them are centered on flowers. About...FTD Announces Free Flower Shop Makeover Contest
FTD is excited to announce the 5th Annual FTD Makeover Magic Contest, which will award one lucky florist with a flower shop makeover by FTD Education Consultant and visual merchandising design expert J. Keith White AIFD. Participating FTD Florists must complete three...High Fashion Looks to Wearable Flowers
When the Council of Fashion Designers of America honored luminaries of the fashion world June 6, one particular earring stole the show. The actress Kirsten Dunst turned heads (and generated lots of likes and shares on social media) for her groovy (very real) orchid...Tony Awards Kick Off with Lush Floral Wall
First Kim Kardashian and Kanye West incorporated a flower wall into their over-the-top nuptials. Then, two weeks ago, the Obies — an award show for off-Broadway productions — followed suit. Finally, over the weekend, Tony Awards organizers used a flower wall on their...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.