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Floral Industry Leader Named to Influential Post at N.C. State
The winner of a prestigious award for research and education from the Society of American Florists award has been appointed associate dean and director of academic programs for North Carolina State University’s College of Agriculture and Life Sciences. John Dole,...
Arkansas Flower Shop Goes Mobile with Pop Up Camper
When rent increased on their shop’s Bentonville, Arkansas location, Jo Buttram, AAF, and Shelby Shy, AAF, the mother-daughter duo behind Shirley’s Flower Studio decided to consolidate. “We did most of our work out of our flagship store in Rogers, so we couldn’t really...
Customer Wants to Stay Anonymous — Is that Legal?
“Are there legal ramifications if I refuse an order when the customer wishes to remain anonymous to the recipient of the flowers?” Need to have a fast chat with an attorney? Give SAF’s legal eagle a call. The Society of American Florists partners with Paley Rothman, a...
Boost Cash Flow, Customers’ Appetite for Flowers with Subscription Service
What do Birchbox, Bark Box, Stitch Fix, Blue Apron, Choco Curb and Taste Trunk have in common? They’re all players in the subscription box industry, delivering monthly (or weekly) surprises to customers—and healthy profit margins for their companies. A panel of retail...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.