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Popular Financial Guru to Followers: Buy More Flowers
A personal finance advisor and bestselling author with an extensive social media following had some advice for his fan this week: Buy cut flowers — and buy them regularly. In a newsletter sent Monday to about 800,000 people, Ramit Sethi noted he has a friend with a...
Summer Slowdown Presents Perfect Opportunity for a Party
Without any major gift-giving holidays in sight, the summer typically involves a decline in sales and customer visits. How can you combat it? One strategy is to invite customers in for a special event. A party keeps you top of mind with customers and encourages them...
Sedona Workshop Offers Chance to Improve Wedding Skills
Looking for a way to enhance your wedding floral design skills? Want to get away to Sedona? A three-day workshop presented next month provides both opportunities — and industry members who register by today have the chance to win free lodging. Sedona Mountain...
California Flower Farm Takes Staring Role in Southwest Ads
How would you like your business to show up in a series of highly produced, very complimentary videos for a major U.S. company — at no cost to your operation? For Dramm & Echter in Encinitas, California, that PR dream scenario is a reality. The company was...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.